Where gtm meets AUTOMATION
We do both. Strategy and execution.
We define your story, build your stack and automate what brings in qualified leads.
Our Stack
n8n
〰️
clay
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Lemlist
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Full enrich
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Claude
〰️
chatgpt
〰️
notion
〰️
hubspot
〰️
make
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n8n 〰️ clay 〰️ Lemlist 〰️ Full enrich 〰️ Claude 〰️ chatgpt 〰️ notion 〰️ hubspot 〰️ make 〰️
+25% conversion rates
+20–35% productivity lift
2x more sales opportunities
The automation war
SMBs
Tool chaos
8–12 disconnected apps — no shared data, no central source of truth. Each context switch burns up to 2 hours/day per rep.
No dedicated ops
SDRs handle admin, routing, and outreach setup themselves, wasting 70–80% of the day on non-selling work.
Manual prospecting
25+ hours/week gathering contact info and cleaning lists.
That’s 1,200+ hours per year lost per seat, per year.
Time running out
Outbound setup takes 3–5× longer than in automated teams, and cycle times stretch from 2 days to 2 weeks.
No automation at all
Most SMBs still run entirely on manual effort.
Early adopters of automation see +30% SDR productivity and 50% fewer admin errors, proving the gap is widening fast.
Missing leads
30–40% of inbound leads never get followed up within 48 hours — a delay that cuts conversion odds by 80%.
SaaS
Bloated stacks
Paying $18–25k/mo for tools no one fully uses.
Manual prospecting
SDRs spend 60–70% of their day on non-selling tasks — 25–30 hours per week
Leaky pipeline
Between 20–30% of MQLs never make it into the CRM.
Attribution accuracy across teams is below 65%, killing visibility on ROI.
Burn rate rising
One SDR costs $6–8k/mo - add software and a five-person team burns $40–50k/month for diminishing returns.
Automation debt
Manual repetition eats ~1,000 hours per rep per year.
The hidden tax that keeps growth teams stuck while competitors scale at half the cost.
Poor reply rates
Typical cold outbound sees <1% reply rates and 40–60% inbox placement.
AI-assisted workflows now average 6–10% replies and 90%+ deliverability.
Most teams are losing the automation war without realizing it.
At PipeLab, we fight it for you — building systems that find, qualify and feed your pipeline before your competitors do.
How Pipelab helps you win
Up to 50% faster lead response
Cuts 40% of admin time
Up to 32% higher reply rates
30% fewer admin errors, cleaner data, sharper decisions.
Typical automation ROI reaches 350% within six months
Automation isn’t a buzzword — it’s a multiplier.
At PipeLab, we design and deploy the systems that make those numbers possible — even if you’re starting from zero.
our services
System build
We automate the grunt work across your stack — CRM, content, outreach, ops — so your team can focus on strategy, not busywork.
GTM strategy / Product Marketing
We map your ICP, refine your offer and write the story that gets prospects to say yes faster.
Continuous growth
We maintain, debug and expand your GTM system so nothing stalls your pipeline.
Ready to build together?
Drop us a message and we’ll get back to you fast.
No forms, no fluff — just a real conversation.